Digital Resources

Digital Resources

Building a High Performance Marketing Plan with Marketing Automation

Building a High Performance Marketing Plan with Marketing Automation

Act-On

The buyer’s journey has changed, what are you doing to adapt? With endless access to information and choice, marketers must have a plan in order to reach their buyers at every stage of their journey. In this eBook, we discuss a plan for marketing that truly focuses on your customers.

In the High Performance Marketing Plan, you’ll learn:
 

  • The High Performance Marketing Plan
  • The marketer’s opportunity at each stage of the buyer’s journey
  • The four tenets of effective campaign themes
  • How to map your content to the customer lifecycle stages
  • Key components to a successful marketing technology landscape

 

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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