Digital Resources

Digital Resources

Choosing Marketing Automation: 2 must-haves that Predict Success

Choosing Marketing Automation: 2 must-haves that Predict Success

Act-On

Evaluating marketing automation can be a daunting task. With so many vendors emphasizing their features are the ones that matter and so many options from which to choose, how do you really know what’s most important?

After nearly 10 years helping more than 5,000 organizations worldwide leverage marketing automation to more quickly grow their businesses, we’ve identified the two must-haves that—above all—drive success for any marketing automation implementation: time to value (TTV) and ease of use.

Read this eBook to learn:

  • Why these are the two must-haves for marketing automation success
  • How top MA vendors rank against the two must-haves
  • Why Act-On ranks highest for combined time to value and ease of use scores

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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