Digital Resources

Digital Resources

How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Customer relationship management software empowers businesses of all shapes and sizes to gather, consolidate, and activate prospect and customer data and insights to help them manage interactions and build better and more meaningful relationships with their audience.

When integrated with a dynamic and powerful marketing automation platform, organizations can aggregate their data to improve the customer journey from start to finish — which will improve the quality of leads, opportunities, and new business.

Download this eBook to learn how integrating your CRM system with a marketing automation platform helps enable sales and marketing to work together, pass leads more effectively, gain more visibility into the sales cycle, and achieve greater ROI.

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The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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