Digital Resources

Digital Resources

Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management


Gartner Names Act-On Software a Visionary

Enjoy this complimentary copy of the latest Gartner Magic Quadrant for CRM Lead Management — and find out how Act-On Software, the only Visionary, is rethinking the future of marketing with Adaptive Journeys™, where marketing automation and machine learning will simplify the customer journey we all know today, while helping brands better engage and deliver individualized buying experiences on a 1:1 scale.

The Visionary placement was based on a combination of Act-On’s completeness of vision and ability to execute, as well as for its unique, value-based pricing model; stand-alone suite of lead management capabilities; robust integration options; and unrivaled customer support.

With a clear picture of where business is headed and how marketing technology will evolve to support tomorrow’s marketer, Act-On is setting new standards in B2B Marketing with its visionary thinking and innovative roadmap.

The full report includes:

  • Market evaluation and analysis of 15 CRM lead management vendors
  • Insights to help you select a vendor based on your company’s needs
  • Best practices for successfully deploying lead management systems

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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