Digital Resources

Digital Resources

Marketing automation quick start guide - Learn How to Accelerate Your Return on Investment

Marketing automation quick start guide - Learn How to Accelerate Your Return on Investment

Act-On

Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a whopping 28% average overall return.

Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.

In this eBook, you'll learn:

  • The three “Must Dos” to get started
  • Setting up your pilot lead management program
  • Core competencies your team will need
  • The 5-step process for creating your first automated program
  • Optimizing and maximizing results with metrics that matter

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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