Digital Resources

Digital Resources

Using Act-On To Manage Consent For The GDPR

Using Act-On To Manage Consent For The GDPR

Act-On

What is the GDPR? The General Data Protection Regulation (GDPR) is legislation approved by the European Union (EU) to create greater and more uniform data privacy protection for all EU residents. It strengthens individual rights and provides stronger measures for enforcing them. 

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The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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