Digital Resources

Digital Resources

What Is Digital Marketing (and Why Should You Care)?

What Is Digital Marketing (and Why Should You Care)?

Digital marketing involves leveraging online tactics and strategies to build your brand, attract and engage your target audience, and promote and sell your products and services.

Marketers can focus their efforts on email marketing, paid search campaigns, content marketing, social media, and demand generation — whatever online marketing activities yield the best results.

Learn how in Act-On's latest eBook!

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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