Digital Resources

Digital Resources

Your Guide to Inbox Placement

Your Guide to Inbox Placement


Inbox delivery is the goal, but as spammers become increasingly common, it’s getting harder and harder to get there consistently, which raises the bar for email marketing entry and forces smart marketers to do more than the minimum.

Many senders get trapped in a battle where they are asked to send to more contacts and provide more leads. That is what leads people into deliverability troubles, impacting their ability to generate ROI from these efforts.

This ebook is a part of Act-on's Deliverablility 101 series. In this ebook you will discover:

  • The steps to take when sending emails to have good deliverability.
  • What senders see vs. what the ISP sees.
  • The email sending checklist. 

Download this ebook and take and start engaging your audience and converting leads into customers. 

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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