Digital Resources

Digital Resources

Mobile E-Commerce Experience: Pitfalls, Tradeoffs and Solutions

Mobile E-Commerce Experience: Pitfalls, Tradeoffs and Solutions


Shopping on mobile devices makes up 27% of e-commerce, and it’s hard to get right. Is your mobile search optimized for conversion?

The on-the-go capacity of mobile devices can help your objectives, but it also brings along limitations. The search experience, in particular, is essential to navigating on mobile. Unfortunately, it’s hard to get right, both in terms of design and functionality.

In this eBook, we’ll look at some common problems that search on mobile will pose and the best ways to approach them. 

Chapters include:

  • How to work around the physical limitations that a mobile device poses
  • Optimizing the search screen and the results page to facilitate seamless user experience
  • Designing the mobile experience to support both beauty and functional navigation

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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