As the fastest growing customer acquisition method, influencer marketing delivers ROI as much as 11x that of other digital media. It’s little wonder why it is now performed by 86% of marketers. Nearly half of American consumers have bought something based on a recommendation from an influencer, so if you aren’t leveraging social media stars to spread brand awareness and drive sales for your brand, you may be leaving money on the table.
This guide will provide social media managers, content marketers, digital marketers, agencies, and other executives with actionable steps to build and run a successful influencer marketing program on Instagram from A to Z. There are many ways to market through influencers. With your unique marketing objectives in mind, we’ll walk you through every step of the way from sourcing and managing influencers, creating collaboration guidelines, and determining campaign ROI.