Digital Resources

Digital Resources

A Marketer's Guide to Customer Data Platforms

A Marketer's Guide to Customer Data Platforms


Customer Data Platforms are a hot topic in the world of marketing technology but with so many options out there it can be confusing when looking for the perfect solution to unify your data from multiple systems. 

A Marketer's Guide to Customer Data Platforms will clarify some of these issues, and highlight the many ways a Customer Data Platform will integrate and activate your many data sources.

Download this eBook to learn:

  • The core features of a Customer Data Platform (CDP)
  • How a CDP is different to a Data Warehouse, DMP or CRM
  • The different approaches to data unification within different CDPs
  • How to make strategic use of a Customer Data Platform
  • Questions to ask when considering a CDP
  • Understanding CDP architecture concepts

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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