Digital Resources

Digital Resources

Single Customer View A Mythical Beast or the Holy Grail of Marketing?

BlueVenn

Single Customer View A Mythical Beast or the Holy Grail of Marketing?

According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:

  1. How to unify data and the process data must go through
  2. The benefits and gains seen from a Single Customer View
  3. Evolution of the marketing database and rise of Customer Data Platforms.

Grab your notepad and pen and join us for this monster of a session!

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The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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