Digital Resources

Digital Resources

Winterberry Group's Customer Data Platform Benchmark Report

Winterberry Group's Customer Data Platform Benchmark Report

Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should have, but Winterberry Group’s new 14-page Customer Data Platform (CDP) benchmark report can help.

Download the report now to learn about:

  • The different segments of CDP vendor
  • CDP market trends, dynamics and growth
  • Defining capabilities of the ‘True CDP’
  • How the different segments of CDP stack up in terms of capability
  • What type of CDP your company needs

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