Digital Resources

Digital Resources

Core Four Essential Marketing Technologies


Core Four Essential Marketing Technologies

There are now thousands of marketing technologies spread across dozens of categories to support all kinds of specific use cases. But there are just four applications that are essential for digital transformation.

Three of these you’ll find consistently in marketing organisations of all shapes and sizes:

  • Marketing Automation (MAP)
  • Content Management (CMS)
  • Customer Relationship Management (CRM)

However, one of them you will find only about 35% of the time – Digital Asset Management (DAM)   

Download the Core Four Essential Marketing Technologies to understand how to fit the core technologies together to support the complete marketing cycle and use them to connect essential data and content for your marketing strategy.

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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