The complexity and scale of modern digital interactions creates a vast amount of data. When analyzed and interpreted effectively, this data can yield unique behavioral insights that will help practitioners make better-informed decisions to improve customers’ digital experiences. Yet, many brands are still only analyzing their data to measure conversion alone.
Through their work with some of the world’s leading brands, Clicktale has some inspiring examples of how experience leaders are looking at their experience data differently. Read on to see how these best–of-breed organizations are utilizing an additional layer of behavioral insight to: