Digital Resources

Digital Resources

9 Ways to use Experience Analytics Data

9 Ways to use Experience Analytics Data

Clicktale

The way that customers perform functional actions on your website, mobile app or any other digital touchpoint – like scrolling on a web page, zooming in on their mobile, or tapping links on their tablet – will differ depending on their current state of mind.

This guide provides you with some of the things you can do with an experience analytics platform to help harness and analyze this kind of rich data, giving you a deeper understanding of your customers in crystal clear detail, and ultimately enrich your customer experience.

Download now to discover how to:

  • Unify customer data for a complete picture of your audience
  • Enrich existing marketing segments
  • Summarize and monitor behaviors per page
  • Show the visitor data that really matters
  • And more
     

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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