Digital Resources

Digital Resources

Choosing the Right WCM: On-Premise Vs. Cloud

Choosing the Right WCM: On-Premise Vs. Cloud


As enterprise companies hone their digital marketing capabilities, they’re evaluating new web content management systems as a hub for managing a multitude of digital experiences.

Faced with the urgency to reach their audiences across channels and devices, they’re weighing the advantages of tried-and-true, on-premise WCM solutions versus cloud-based ones that offer speed and agility.

But understanding the differences is a knotty challenge, with confusing language and misleading claims.

In this eBook “Choosing the Right WCM: On-Premise Vs. Cloud”, you’ll quickly become an expert on the benefits and drawbacks of both types of solutions.

You’ll learn:

  • The difference between Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS)
  • The pros and cons of an on-premise WCM compared to a Cloud-based WCM
  • The consequences of failing to distinguish between “Fake Cloud” and “True Cloud” solutions
  • Insights into the next stage of evolution for WCM


About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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