Digital Resources

Digital Resources

What Is Digital Experience Management and How Is It Solving Marketers' Challenges?

What Is Digital Experience Management and How Is It Solving Marketers' Challenges?

Crownpeak

The future of managing digital experiences promises to be more complex and technology-driven than it’s ever been. The means for building and sustaining a brand has been turned on its head and organizations are still trying to make sense of it.

To boot, customers are becoming more demanding. As the digital landscape grows, their expectations are growing too. They want fast-loading, consistent experiences no matter where they are or what device they’re using.

It’s enough to overwhelm the savviest of marketers, and the reason global companies are moving toward to a new approach for managing digital experiences.

In this free eBook, you’ll learn:

  • How global companies are overcoming the challenge of managing hundreds of digital experiences.
  • The difference between CMS, WCM and DXM, and which one is right for your organization.
  • How some DXM solutions are providing brands with unprecedented quality control monitoring of their entire digital footprint.
  • The features and benefits of a DXM solution.

 

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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