Digital Resources

Digital Resources

Turning Browsers into Buyers - Pan-European Edition

Turning Browsers into Buyers - Pan-European Edition


Discover how to better manage customer expectations, minimise returns and increase revenue for your e-commerce business in 2019.

Download the Pan-European ‘Turning Browsers into Buyers’ guide now to discover more on:   

  • The reasons for returns and the best ways to avoid them
  • Which resources consumers turn to first
  • How to avoid potential customers completing their purchase elsewhere
  • Which formats of product information have the biggest impact

Interested in our regional reports? Read reports from the United Kingdom, Benelux, and Germany (in German).

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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