Digital Resources

Digital Resources

Straight-Talking for Content Management

Straight-Talking for Content Management

With the digital experience landscape shifting, the question is whether marketing or IT owns DX initiatives. Even though both sides know what they want to achieve, there is a language barrier between them. Marketing buzzwords and IT jargon have created a divide between the two sides. There’s a clear need for solutions that close the gap between the two sides.

This research report explores the divide, revealing where technology can help close this gap and help organizations elevate their digital experiences.

Download now to learn why:

  • 70% of IT professionals believe they should drive the digital experience
  • 33% of marketers aren’t satisfied with the speed at which digital assets are launched
  • 84% of marketers don’t understand what it is IT does
  • 39% of IT teams can’t quite put a finger on what “digital experience” means

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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