Digital Resources

Digital Resources

The State of CMS: 2020 and Beyond

The State of CMS: 2020 and Beyond

The nature of content management is changing.

Today, businesses don’t just want to upload content and hope for the best – they want to know that the assets they develop are hitting the right audience, with the right message, at the right time.

Alongside these changing expectations, new technologies are also entering the fray. Today’s audiences are engaging across more devices than ever before, while personalisation tools, digital experience platforms and ‘headless’ technologies are altering the way that brands manage, distribute and deliver their content.

Magnolia's in-depth industry research explores this change, examining how the CMS industry is set to evolve, both in 2020…and beyond.

Download now to find out...

  • How marketers plan to use content management in 2020
  • Why 65% of IT teams prefer a headless CMS
  • The difference between a CMS and a DXP
  • Why 60% of marketers are frustrated by their current CMS
  • How Magnolia stacks up against the “market-leading” CMS brand

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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