Digital Resources

Digital Resources

11 Marketing Attribution Models

11 Marketing Attribution Models


Attribution isn’t one-size-fits-all. You have to find the best fit for your company. Learn about single and multi-touch attribution models, as well as the pros and cons of each.

Download this cheat sheet to determine which attribution model will work best for your team. 

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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