Digital Resources

Digital Resources

The Three Essential Components of an ABM Solution

The Three Essential Components of an ABM Solution

Marketo

Account-based marketing (ABM) is more than a marketing buzzword—it’s a strategy that savvy marketers are incorporating into their marketing mix to drive revenue across their business. As more B2B organizations shift toward account-centricity, it's important to acknowledge that you will be more successful with the right tool, specifically an ABM solution that allows you to easily target, engage and measure accounts.


Download this ebook to learn:

  • Why ABM is valuable for businesses of all sizes
  • What critical components any ABM solution must have
  • Why the right solution is key to implementing and executing your ABM strategy

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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