Digital Resources

Digital Resources

Referral success in the Beauty Sector

Referral success in the Beauty Sector

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Referral for beauty brands is more than skin deep

Peer groups generate authority and shape purchasing behaviour

Everyone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral programme. Success depends on approaching the challenge in the right way and investing in discovering the keys to unlock the channel.

Learn how to make the referral channel work for your business. This guide will help you:

  • Develop a strong case for referral
  • Encourage referral at points of customer delight
  • Enable customers to tell their friends
  • Find the right incentives
  • Plan for long term success
  • Discover how other health and beauty brands have developed their referral programmes

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The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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