How to Understand Customer Needs Across Multiple Channels, Without Drowning in Information
During this on-demand webinar SAS will share insights on how you can interpret your customer data easily, enable true predictive marketing, and drive a more personalised experience for your customers.
The data you collect on your customers is an extremely valuable resource. But only if you can analyse and translate it into actionable information that gives you the detail on the person behind the numbers.
Many marketers and organisations don’t know where to start with the data they have and could be focussing on the wrong areas.
In this on-demand webinar, Oliver Sheerin, Customer Intelligence Advisor at SAS UKI will share insights on how to
- Interpret your customer data more easily
- Enable true predictive marketing
- Drive a more personalised experience for your customers