Digital Resources

Digital Resources

How reviews are changing the fashion industry

How reviews are changing the fashion industry


Customer reviews have become a core part of the fashion shopping journey.

Indeed, they help answer shoppers’ questions on the quality, fit, and style of individual items, and they give a sense of the level of service of customer can expect from the brand.

So to find out how reviews are changing the fashion industry, we partnered with Drapers to create a report which will helps us understand how fashion retailers are using customer reviews, and how you can make the most of them too.

In this report, you will learn:

  • How to use reviews to inform product and merchandising decisions
  • What to do with bad reviews
  • How other big fashion retailers leverage customer feedback across all channels, and how you can master the art of reviews too.

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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