Digital Resources

Digital Resources

Rebranding 201: Futureproofing Your Brand

Rebranding 201: Futureproofing Your Brand


How do you keep your brand fresh in today’s rapidly changing world?

Technology and public opinion are constantly evolving. Understanding how to futureproof your brand amidst these changes is an essential skill for marketers to develop.

Join’s Associate Editor, Lauryn Chamberlain, and branding expert, Minter Dial, as they discuss how to grow a brand in a world where change is the only constant.

 Attend Rebranding 201: Futureproofing Your Brand and learn:

  • What shifts in mindset are necessary to embrace disruption — and how to embody them
  • How to become a Chief Mindset Officer for your team
  • How to execute a rebranding effort that stands the test of time

About The BCMA

The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Find out more here

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